Penny Acosta – Business Specialist, Copywriter

My name is Penny. I am the 3rd child from a brood of four.

I graduated with a Bachelor’s Degree in Accounting in 2004. I tried taking the CPA board exam; however, I didn’t pass. I can retake it, but I didn’t back then because I wanted to work and start earning to help my parents with their finances at home.

Currently, I am exploring the industry of freelancing, providing the service of content writing/copywriting. I started around mid-December 2020.

I chose to write because I KNOW I excel in both written and verbal communication. My goal as a copywriter is to help entrepreneurs increase their lead conversions through persuasive writing.

Right now, I am in the process of building my network and building relationships with potential clients.

Before freelancing, I was working for contact centers and then HSBC and Northern Trust.

In the contacts centers, specifically with People Support, I was a contact center agent answering phone calls from the US customers regarding their concerns or queries on the offered product of the business. These developed my communication skills.

More than 12 months later, I made it to HSBC. I was with HSBC for 11 years and three months.

I was initially working in the contact center, which further honed my communication skills. After almost three years, I made it into the global banking and markets. I started as an associate handling trade pre-settlements.

One year and one month later, I was promoted to Assistant Manager of Operations for the same process. But the process was upgraded by the management due to some restructuring in the department.

My task was to develop my directs, myself, and the process.

By June 2014, I was tasked to be a Control Assistant Manager to another process. Same task but without direct reports. I was there for only six months because I identified that the process was straightforward and did not necessitate a control manager.

In 2015, I was a Business Specialist handling the non-operational tasks of the whole department and was involved in a migration project. During that year, I realised it is best to get back to operations because the demand is high for employees with operational skills compared to non-ops.

By the year 2016, I became part of a newly migrated process handling the company’s strategic clients. It was also my last process in HSBC before moving to Northern Trust.

In Northern Trust, it was a promotion. I was there for two years. My role was the Team Leader of the Client Data Management Team. The task was to develop my subordinates, myself and improve the process.

After Northern Trust, I pursued freelancing.

My experiences honed and developed several of my skills. I became creative, organised, and a problem-solver. I leverage on my English fluency and being result-oriented to write good content for blogging and copywriting purposes.

My developed communication skills help me adjust my communication style based on my audience. I used my familiarity with Canva Pro and SEO to help build brand awareness and improve online searchability.

I am hardworking and have a positive work attitude. My other skills include data entry, customer service, social media account maintenance, and proofreading.

The software I use are Microsoft Office, Ubersuggest (free version of SEO tool), Google Drive, and Grammarly.

I work well with others and deliver beyond expectation. Hiring me and working with me will be one of your best investment decisions.

On the personal aspect of my life, I am a self-motivated person because I don’t want to be anybody’s burden; that’s why I need to ensure I have a good job. I am also pretty good when it comes to de-stressing; either I listen to music or wake up early for ‘me time’.

For a copy of Penny’s resume please click here.